diamond jewelry, gold jewelrySometimes I wonder how bricks and mortar jewelry stores are still in business. When I am in the mall in my local area sometimes I check out the prices of the diamond jewelry and gold jewelry. Some items of diamond jewelry are so expensive I wonder how any person of ordinary means can afford to make a purchase without going into debt. Then I check out diamond jewelry prices online and see a big difference. I’ve noticed that certain internet-based stores sell at wholesale jewelry prices. When I see diamond jewelry selling at a discount I wonder why people still shop at bricks and mortar stores. The only reason I can think of is that some people are not computer savvy and others simply don’t know that there are such great bargains to be had when purchasing diamond jewelry online. However I think that as increasing numbers of consumers find out that it is possible to buy gold and diamond jewelry for much less via the web traditional bricks and mortar jewelry specialists will see a decrease in sales unless they lower their prices too.